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reading list
below are just a few of the many books that maverick's read himself and continues to use as his go-to guides regarding hypnotic language and persuasion patterns
by adam eason
this is a primary reference for good hypnotic selling concepts, techniques, and ways to get clients and prospect to say "yes" more often. I highly recommend this book.
provides deep insights into how we create and maintain our beliefs and how to use hypnotic language to help shift our clients into new, more useful beliefs that serve them better.
by robert dilts
a must-read for anyone in sales or presales roll, providing the six proven techniques of persuasion, including social proof, scarcity, and the law of reciprocity to name a few.
by robert b. cialdini, ph.d
by g.richard shell & mario moussa
solid study of persuasion techniques for any selling situation backed by numerous stories and interesting and counter-intuitive research that will inspire you in surprising ways
by chris st. hilaire & lynette padwa
simple, easy-to-read reference guide for anyone wanting to add to their hypnotic selling skills, where each chapter is a persuasion strategy or technique you can start using today.
by robert v. levine
the author takes you on his journey to become a supersalesman and shares interesting insights gained along the way, including how cults are formed through persuasion.
by richard bandler & john grinder
this book originated the concept of neurolinguistic programming and the understanding of how effective therapy is attained through constructive language patterns.
by richard bandler & john grinder
this book originated the concept of neurolinguistic programming and the understanding of how communication patterns change help achieve changes within pateints.
by richard bandler & john grinder
one of the most powerful guides to hypnotic language based on ericksonian hypnosis, this content has now become the basis for many sales processes and techniques.
by shelle rose charvet
a great guide to understanding personal preferences and how they effect our behaviors in selling situations and what drives decision-making at the subconscious level.
by dr. joseph murphy, d.r.s., ph.d., d.d., l.l.d.
best-selling book about the subconscious mind since 1963, this reference will open-your mind to the possibilities of continual self-improvement and long-lasting belief change
by eric berne, m.d.
the original book that inspired david sandler to create the now famous sandler selling method that has now been taught all around the world to thousands and sales people.
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