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reading list
below are just a few of the many books that maverick's read himself and continues to use as his go-to guides regarding hypnotic language and persuasion patterns
the sales journey
by julian reading
this fresh new book inspires you to rethink your entire sales strategy to win the game, it's full of real world proven examples of how to get and keep more customers.
the hypnotic salesman
by adam eason
this is a primary reference for good hypnotic selling concepts, techniques, and ways to get clients and prospect to say "yes" more often. I highly recommend this book.
sleight of mouth: the magic of conversational belief change
provides deep insights into how we create and maintain our beliefs and how to use hypnotic language to help shift our clients into new, more useful beliefs that serve them better.
by robert dilts
influence:
the psychology of persuasion
a must-read for anyone in sales or presales roll, providing the six proven techniques of persuasion, including social proof, scarcity, and the law of reciprocity to name a few.
by robert b. cialdini, ph.d
the art of woo: using strategic persuasion to sell your ideas
by g.richard shell & mario moussa
solid study of persuasion techniques for any selling situation backed by numerous stories and interesting and counter-intuitive research that will inspire you in surprising ways
27 powers of persuasion:
simple strategies to seduce audiences
and win allies
by chris st. hilaire & lynette padwa
simple, easy-to-read reference guide for anyone wanting to add to their hypnotic selling skills, where each chapter is a persuasion strategy or technique you can start using today.
the power of persuasion:
how we're bought and sold
by robert v. levine
the author takes you on his journey to become a supersalesman and shares interesting insights gained along the way, including how cults are formed through persuasion.
the structure of magic: vol 1. a book about language and therapy
by richard bandler & john grinder
this book originated the concept of neurolinguistic programming and the understanding of how effective therapy is attained through constructive language patterns.
the structure of magic: vol 2. a book about communication and change
by richard bandler & john grinder
this book originated the concept of neurolinguistic programming and the understanding of how communication patterns change help achieve changes within pateints.
patterns of the hypnotic techniques of milton h. erickson, M.D. - vol 1
by richard bandler & john grinder
one of the most powerful guides to hypnotic language based on ericksonian hypnosis, this content has now become the basis for many sales processes and techniques.
words that change minds: mastering the language of influence, 2nd edition
by charvet shelle rose
a great guide to understanding personal preferences and how they effect our behaviors in selling situations and what drives decision-making at the subconscious level.
the power of your subconscious mind
by dr. joseph murphy, d.r.s., ph.d., d.d., l.l.d.
best-selling book about the subconscious mind since 1963, this reference will open-your mind to the possibilities of continual self-improvement and long-lasting belief change
games people play: the psychology of human relationships
by eric berne, m.d.
the original book that inspired david sandler to create the now famous sandler selling method that has now been taught all around the world to thousands and sales people.
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