Feb 21, 20211 min readHow to Reframe the Gain Instead of the Painmaverick talks about how a customer's "pain", at a subconscious level, is not what motivates them to take action as much as what they...
Feb 14, 20211 min readThe Secret Life of a Meeting Agendamaverick dives into the subconscious nature of a meeting agenda and discusses what he has learned about agendas and how to discover them,...
Feb 7, 20211 min readThe #1 Key to Better Meetings maverick talks about what he discovered to be the #1 strategy to having better meetings with his prospects, clients, and customers and,...
Jan 31, 20211 min readThe Meeting Goal vs The AgendaIn this episode, maverick discusses the secret importance of being the person who sets the goal for any meeting in order to control that...